Recorded and passed on
The longest-lived data on Returnly describes a crowd, not a person: visit totals kept without IP addresses. Records tied to your own connection are the short-lived kind, each with a fixed lifespan after which it is erased or stripped of what identifies the connection.
Visit totals without IP addresses
We keep combined visit statistics for longer than any single server record. These totals contain no IP addresses. They cover the sources of visits, the number of visits, the popular pages and the browsers in use, and they include countries when the delivery provider reports them. A total built this way can say that a page drew many readers from a certain country on a certain browser; it cannot single out one visit, because the piece that would tie it to a connection was never kept. That is the level at which we watch traffic, as numbers about the audience as a whole.
Where an affiliate click goes
Following an affiliate link creates the busiest record on Returnly. We register the click with the page you were on, your country, your IP address and your browser details. After 90 days the IP address and the browser details are erased, and the record of the click stays without them. The click may also travel onward: the partner, meaning the casino or its affiliate programme, may receive the address of the page you clicked from, your country, our domain and the address of the site you arrived from. That is data leaving us and reaching someone else, not just data we hold.
Partner links to casinos
Some pages on Returnly link to casinos as partners, and following such a link may earn the website a reward. A click of that kind can therefore put money on our side of the table, and the prospect of that reward is the reason these particular links exist. Knowing that, you can read them for what they are: commercial connections to casinos, not neutral signposts.
Cookies
Returnly itself sets no analytics or advertising cookies. In everyday terms, we place nothing in your browser to measure your visits across pages or to select ads for you. Whatever the server learns about a visit comes from the request your browser makes, not from a file planted on an earlier visit. If a cookie ever reaches your browser here, it is not one of ours.
Companies that carry each request
No request reaches us directly. Everything passes through infrastructure providers, the outside companies that host the website and deliver its pages, and they process each request on our behalf. We do not name these providers. They stand in the path of every visit, whether you read one page or many. The practical point is simple: handling your request is not done by us alone, and a request touches their systems before our answer comes back.
The server record of a request
- Every request is recorded with the IP address it came from.
- The same record holds the address of the page that sent you and the address of the page you asked for.
- The time of the request and a description of your browser go into that entry as well.
- Campaign tags in the page address are stored together with the request.
- When the delivery provider reports it, an approximate country derived from the IP address is added.
- Each of these records is kept for 30 days.